Designer Insights: A Closer Look at Sana Safinaz

In a world overrun by big names and brands like Gucci, Burberry and DKNY, the Burooj team think it’s about time we decided to pay homage to retailers and designers a lot closer to home. Sana Safinaz is a popular and widely recognised Pakistani clothing designer based in Karachi, and we are proud to be an official stockist in the UK. In this blog, we’ve decided to take a closer look at Pakistani fashion designers including the one and only Sana Safinaz…

Founded in 1989, Sana Safinaz is a retailer of traditional Pakistani fashion that specializes in ready-to-wear, unstitched and couture attire. The company was set up with a small investment - just a few thousands rupees - by Sana Hash and Safinaz Muneer and has gone on to become one of the most prestigious and diverse clothing retailers in Pakistan. They have well and truly set the bar high for Pakistani fashion with an array of luxury, avant-garde silhouettes designed exclusively with the modern woman in mind.

Here at Burooj, we recognise the rise in demand for traditional brand names like Sana Safinaz and our partnership with the retailer allows Pakistani men and women to get their hands on official stock right here in the UK!

As the weather begins to heat up, the Sana Safinaz spring/summer 2021 collection includes a variety of must-have traditional garments in an array of dazzling colours, patterns and styles. The retail giant certainly knows what they’re doing when it comes to unstitched fashion with bright and bold statement lawn shirts that deliver both sophistication and comfort, as well as matching dupatta for that traditional flair we all know and love.

Are you mad about Sana Safinaz fashion? Shop with confidence with Burooj!

As an official stockist, we are able to offer authentic and traditional garments all the way from Pakistan at reasonable prices. Thought to be one of the most popular Pakistani fashion designers, our Sana Safinaz collection includes both the summer and winter 2021 ranges so you’ll certainly be spoilt for choice. Check out our website to see the range for yourself today!