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Eid is a joyful event of faith, get-togethers and perfect fashion. In the case of British Pakistani Ladies Eid Collection, it is necessary to balance between traditional culture and the modern trends in the UK. Burooj offers you a peek into the way to upgrade your holiday wardrobe in 2026. Nothing like the elaborate Punjab embroidery, or the soothing designs of the high streets of London. In fact, our new...

A sari, also spelt saree, is one of the most recognisable pieces of Asian attire and is a fundamental fashion statement in its own right. Typically worn in India, the garment has undergone many changes and adapted in accordance with new attitudes whilst continuing to remain true to its original identity and the qualities we know and recognise. Read on as we look into the evolution of the sari and...

In a world overrun by big names and brands like Gucci, Burberry and DKNY, the Burooj team think it’s about time we decided to pay homage to retailers and designers a lot closer to home. Sana Safinaz is a popular and widely recognised Pakistani clothing designer based in Karachi, and we are proud to be an official stockist in the UK. In this blog, we’ve decided to take a closer...

An Asian wedding is never a small affair and the celebrations can last for a minimum of 3-days, depending on the preference of the families involved. This is often the case with traditional families that are looking for a wedding that is rooted in religion and culture, however it is hard to deny that modern influences are starting to turn the tide. Whilst religion has certainly not taken a back...